How Uniqlo conquer China Market using Wechat?

Since its launch in 2011, WeChat has experienced drastic growth, particularly in China. The app has more than one billion users around the world (Grant, 2019). Over the years, it has incorporated features such as WeChat Pay, which has increased its popularity among users and businesses. Several other mini-programs were launched in 2017 (Grant, 2019). […]

WeChat Releases New Report on the QR Code Economy’s Fight Against COVID-19

Tencent’s WeChat, Tsinghua University’s Tsinghua China Data Center, and the Tencent Social Research Institute jointly released a report entitled “The 2020 Pandemic and the QR Code Economy Report”. The report points out that as an important part of the digital economy, the WeChat QR Code Economy has played an effective role in buffering the negative impact of the […]

Mandarin Oriental enhances digital offerings through WeChat

Mandarin Oriental has unveiled an all-inclusive booking and payment experience on WeChat.  Aiming at enriching the digital experience for Chinese travellers, the latest WeChat strategy enhancement will allow guests to book any Mandarin Oriental property around the globe on WeChat with just a few clicks. Customers can also utilise their in-app WeChat Pay account to […]

How WeChat’s ascent suggests the iPhone may never again dominate in China

WeChat has become so ubiquitous in China that the iPhone is increasingly measured by how well it runs this one app —and it’s now millions of “mini-programs” that are supplanting the App Store. WeChat is available everywhere, but totally dominates in China Apple may have just seen its sales grow again in China, but one app that […]