How Uniqlo conquer China Market using Wechat?

Since its launch in 2011, WeChat has experienced drastic growth, particularly in China. The app has more than one billion users around the world (Grant, 2019). Over the years, it has incorporated features such as WeChat Pay, which has increased its popularity among users and businesses. Several other mini-programs were launched in 2017 (Grant, 2019). […]